Fuelling Agency Growth: Through AI, Marketing & Human Connection
Business development has never been so fast paced, pressurised and seemingly complex. But it’s also never been so exciting as innovative technologies, including AI tools, add rocket fuel to the stellar trajectory of the best new business practitioners. The blend of human insight and experience with the efficiencies, speed and precision delivered by these tools is setting up an amazing new age for business development.
Join Propeller and HubSpot for a fascinating set of sessions that will provoke, educate and inform, all in the service of helping you better prospect and turbo-charge your business pipeline.
Powered by Propeller & HubSpot
Featuring insights from The BD100 and industry leaders
Agenda
9:00 AM – 9:10 AM
Welcome & Opening Remarks from Jody Osman, Chief Growth Officer at Propeller group & Co-Founder at the BD100, and Rich McHardy, Co-Founder at the BD100.
9:10 AM – 9:50 AM
Smarter Targeting
From data to decisions: how to research and target more effectively.
Panellists:
- Alex Wood, Surfe
- Theo Leany, Enterprise Lead, Waldo
- Amanda Rosevear, General Manager, ALF
- Moderator - Alex Humphries French MADtech Practice Director, Propeller Group
9:50 AM – 10:30 AM
Powering up Prospecting with AI & Automation
AI is a hot topic for agencies large and small but it’s important to remember AI is a tool not a strategy. Bearing this in mind, how can business development teams use AI in their operations to boost efficiency, streamline processes and to reach further and faster in pursuit of valuable leads, all without losing the human touch?
Panellists:
- Richard Holland, Head of Partner Development EMEA, HubSpot
- Sydney Samuels, Account Director Propeller Group
- Moderator - Jody Osman, Chief Growth Officer at Propeller Group
10.30-11.00AM
Coffee break
11.00 AM – 11:45 AM
Marketing Your Agency – Content, PR & Performance
Making your agency more findable, famous and future-ready. What are the components making up the fuel in the agency marketing tank and how do they work together to build fame, inspire prospects and ignite their interest?
Panellists:
- Stephen Kenwright, Non-executive director and consultant making growth easier for marketing agencies (former Co-founder Rise at Seven)
- Moderated by Branwell Johnson, Associate Director/Group Content Director, Propeller Group
11:45 AM – 12:30 PM
The Human Touch – Building Relationships that Win
From networking and personal branding to pitch delivery and team skills, this session explores the human factors that will still make the crucial difference to your competitive edge for new business.
Panellists:
- Annie Mallin, Associate Client Director, Oystercatchers
- Oya Mustafa, Chief Growth Officer, Not Normal Group and The BD100 Business Developer of the Year 2025
- Emma Hillary, Growth Director and Consultant, Verity Relationship Intelligence
- Evelyn Oluwole, Senior Sales Director, WeTransfer
- Moderated by Rich McHardy, Co-Founder, The BD100
12:30 PM – 12:45 PM
Wrap-Up & What’s Next