Fuelling Agency Growth: Through AI, Marketing & Human Connection

September 17, 2025

from

8:30 am

The Drum Labs, 25-27 Curtain Rd, London EC2A 3LT

Fuelling Agency Growth: Through AI, Marketing & Human Connection

Business development has never been so fast paced, pressurised and seemingly complex. But it’s also never been so exciting as innovative technologies, including AI tools, add rocket fuel to the stellar trajectory of the best new business practitioners. The blend of human insight and experience with the efficiencies, speed and precision delivered by these tools is setting up an amazing new age for business development.

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Join Propeller and HubSpot for a fascinating set of sessions that will provoke, educate and inform, all in the service of helping you better prospect and turbo-charge your business pipeline.
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Powered by Propeller & HubSpot
Featuring insights from The BD100 and industry leaders

The event is now full, register below to be added to the waitlist.

Agenda

9:00 AM – 9:10 AM

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Welcome & Opening Remarks from Jody Osman, Chief Growth Officer at Propeller group & Co-Founder at the BD100, and Rich McHardy, Co-Founder at the BD100.

9:10 AM – 9:50 AM

Smarter Targeting
This panel explores how smart agencies are combining platforms and people to build highly effective outreach strategies that find and engage with relevant prospects and guide them along the pathway to conversion..

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Panellists:

Alex Wood, Senior Growth Marketing Director, Surfe
Theo Leany, Enterprise Lead, Waldo
Amanda Rosevear, General Manager, ALF
Moderator: Alex Humphries-French, MADtech Practice Director, Propeller Group

9:50 AM – 10:30 AM

Powering up Prospecting with AI & Automation
‍AI is a hot topic for agencies large and small but it’s important to remember AI is a tool not a strategy. Bearing this in mind, how can business development teams use AI in their operations to boost efficiency, streamline processes and to reach further and faster in pursuit of valuable leads, all without losing the human touch?
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Panellists:

Richard Holland, Head of Partner Development UKI + MEA, HubSpot
Sydney Samuels, Account Director, Propeller Group
Rosie Stano, Senior Product Consultant at Candyspace
Moderator: Jody Osman, Chief Growth Officer, Propeller Group

10.30-11.00AM

Coffee break

11.00 AM – 11:45 AM

Marketing Your Agency – Content, PR & Performance
‍Making your agency more findable, famous and future-ready. What are the components making up the fuel in the agency marketing tank and how do they work together to build fame, inspire prospects and ignite their interest?
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Panellists:

Stephen Kenwright, Non-executive director and consultant
Katie Mitchell, Managing Director, Seen Studios
Steve Garside, Chief Growth Officer, TMW
Karen Forbes, Chief Growth Officer, Coolr
Moderator: Branwell Johnson, Associate Director/Group Content Director, Propeller Group

‍11:45 AM – 12:30 PM

The Human Touch – Building Relationships that Win
From networking and personal branding to pitch delivery and team skills, this session explores the human factors that will still make the crucial difference to your competitive edge for new business.
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Panellists:

Annie Mallin, Associate Client Director, Oystercatchers
Oya Mustafa, Chief Growth Officer, Not Normal Group and The BD100 Business Developer of the Year 2025
Emma Hillary, Growth Director and Consultant, Verity Relationship Intelligence
Evelyn Oluwole, Senior Sales Director, WeTransfer
Moderator: Rich McHardy, Co-Founder, The BD100