Turning Moments
into Momentum:
Event Strategy for 2026

World-class event organisers know that months of planning and preparation in the depths of winter go into making a success of Summer events.

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Turning Moments into Momentum: Event Strategy for 2026 explores how to plan and deliver experiences that do more than impress - they drive measurable outcomes. From global tentpoles like Cannes Lions, Advertising Week, POSSIBLE, and SXSW to the rise of owned brand experiences, this session reveals how to turn every moment of presence - whether shared or self-created - into lasting engagement and ROI.

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Join Propeller, Cheerful Twentyfirst, and Cvent - leaders in PR, experiential, and event technology - as they share how creativity, psychology, and data intersect to transform fleeting attention into long-term ROI.

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This is where strategy meets community and creativity meets commercial impact. Expect bold ideas, honest discussion, and a fresh playbook for making every event in 2026 count - from the first impression to the final metric.

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Learning outcomes:

• Why events remain the fastest route to land brand messaging and build audience loyalty.
  
  
• How quality content and smart tech drive not just attendance, but the right attendance.
  
  
• Experiential tactics that attract, hold, and sustain attention from first impression to follow-up.
  
  
• Ways to maximise budget, measure engagement, and turn event data into lasting brand energy.

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